Esport News
General
16th February 2009, 17:10
ESNation turns MYM into a franchise
esnation, franchise, frontspawn, mark fries, mym, mymym, ronnie jelsbak
ESNation A/S hereby announces that the MYM teams have been turned into a franchise and that the franchise rights for them have been licensed to the Danish company Frontspawn ApS.
The new Franchise concept covers the MYM team(s) brand, players and managers, while myMYM.com and staff will continue to be run and operated by ESNation A/S and also act as home of the MYM teams as prior to the team being turned into a Franchise.
The company that will run the new franchise based MYM team is the newly established company Frontspawn ApS, who has 
Ronnie Jelsbak as founder and managing director. Ronnie Jelsbak has a long track record within professional gaming, mostly known for the management of the MYM Counter-Strike 1.6 team, where he will also continue his work, now just with whole MYM as focus area.
Statement from ESNation A/S, Mark Peter Fries, COO.
| With today’s announcement of ESNation turning the MYM teams into a franchise, a new era starts and also a brand new way of thinking business within eSports begins. A concept that with ESNation and Frontspawn together not only assures the MYM teams the best of the best, but also benefit both companies in various ways. With the announcement a lot of questions to the famous "why" in the past weeks have also been answered. Especially the release of the Warcraft 3 and Starcraft  teams and employees have filled quite a bit, but when building a franchise concept there are a lot things that need to be taken into consideration and also obligations that cannot just be passed on to a new Franchisee, which together with the focus and strategy change of ESNation, is why these decisions were taken.We have for a long time been working on the franchise project and have been on the look for the right company/people to take on the challenges of running a Franchise like the MYM teams. With Frontspawn ApS now as the official Franchisee, we are certain that we have chosen a company with people that share the same visions for MYM as ESNation does and who also are able to continue building the brand based on the same high values and standards as we have had since 2001. |
Statement from Frontspawn ApS, Ronnie Jelsbak, founder and managing director:
| Today on the 16th of February 2009 we are proud to announce the launch of the e-sport company Frontspawn ApS. The company has been created with the main purpose of taking over the Franchise of the MYM / Meet Your Makers and STFU shop brands, and also for further developments of future brands. Frontspawn ApS was founded by Ronnie ‘twaizz’ Jelsbak. Who has been working in the gaming industry with managing and technical work for brands and companies like SoA (Spirit of Amiga), MYM (Meet Your Makers), Boomtown and Regroup Events. Furthermore he has cooperated industry experience, dealing with investment  projects of all sorts.We have chosen to bring in Nicolas ‘pops’ Estrup as Marketing & Creative director along with me. Nicolas has a year-long marketing experience from working with gaming companies such as SteelSeries and has also done creative work for Danish independent TV channel Pixel TV. His skills will hopefully be able to take the creative and marketing side of the brand to a new level. We are especially proud to announce our agreement with ESNation A/S, as the first company within e-sport to run a professional team based on an open franchise agreement. The vision for gaming brand MYM (Meet Your Makers) is to maintain being one of the biggest and strongest brands in the gaming industry, but also to further develop the brand itself. We see a huge potential in the brand, the teams and players, and we hope that we, together, we will be able to take gaming to new heights. |
For press inquiries to the above press-release please contact:
Mark Peter Fries, COO, ESNation A/S - mark (@) esnation.com
Ronnie Jelsbak, Founder and managing director, Frontspawn ApS - ronnie (@) frontspawn.com
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Comments (49)
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(11 months ago)
 #1 
SnoW-_-CrasH
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Great !!!
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(11 months ago)
#2 
melvinwaaa 
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MYM turns into a franchise?
What does this exactly mean? If you ain't first, your last.
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(11 months ago)
#7 
Culater
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woooot :P
Culater ~~
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(11 months ago)
#8 
imported_ixion
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get MYM.wc3 team back plz
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(11 months ago)
#9 
baked-dude
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errr i didnt read the whole thing so jus answer my question. The teams are still gonna be called Mym.dota Mym.cs or aps something ?
there are no bad heroes, only bad teammates !
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(11 months ago)
#11
fams
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Rather large step. I hope everything goes well. Good luck, to both parties involved.
Mess with the best die like the rest
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(11 months ago)
#12
D3nnIs
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gl hf!
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(11 months ago)
#13 
raxhe
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wow good news 4 MeetYourMakers
Most aimer of my city, the legend, my legend ;)
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(11 months ago)
#15 
leth
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congrats!
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DK Powr !! Roarw
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(11 months ago)
#17
lost
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am excited to see how this will work, still i have to admit, that i am pretty confident, that you'll manage to do a good job :]
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(11 months ago)
#18 
adn
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Interesting decision. I trust that MYM will change slowly with this new management but all for the better.
only dead fish go with the flow...
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(11 months ago)
#19 
kausiNho
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nice :D gogo MYM :D
Duarte " KAUS " Martins
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(11 months ago)
#21 
uNder
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niceee :)
even if you lose > never give up !
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(11 months ago)
#22 
quiCk_sasha
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nice, nice ;dD
Hi hater!
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(11 months ago)
#23 
The1God
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This comment has been deactivated by the admin crew due to its content.
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(11 months ago)
#24 
StreeTo
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GL Twaizz.
www.gravitasgaming.net
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(11 months ago)
#26 
MrOw
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does this mean sponsor rights from adidas, steelseries etc will be transferred to the new franchisee?
I Feed On Your Tears <3
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(11 months ago)
#27 
Sun_Seeker
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wow mercy, you're a real snake. this is bascially passing on the part where the most problems occur, the most expensive and most difficualt to manage sections onto someone else while still benifiting from their successes.
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oO
Life is a bitch,so fuck her xD//Gaming Royalty//.
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(11 months ago)
#31 
eztw
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It's really benefit, good job MYM :)
For me, music and life are all about style.
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(11 months ago)
#32
Champ-
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nice good job mym
Only the dead have seen the end of war!
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(11 months ago)
#33 
C0DIllidan_demonH
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Hope ull write history all over again :)
In times as these where everything is bad news this is positive and hope giving... 100% Perfection is unachievable, but 99.9% is!
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(11 months ago)
#37 
Lun-
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good marketing strat ;D
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Um, what does franchising mean exactly? And how (if at all) with this effect the average user, and the pla
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(11 months ago)
#40
imported_flashy
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how much is the licence for mym.wc3?
play more!!
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(11 months ago)
#41
Carosel
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great,
gud luck to all of the MYM pla ^^, | |
(11 months ago)
#42
ShowStaR
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I just read "brand" "franchise", and SO MANY TIMES "Great, greater,...etc" and no info T_T.
What are you going to get with it? A name? Last edited by ShowStaR at 17.02.2009, 12:55
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(11 months ago)
#44 
imported_cychia
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lets wait and see
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(11 months ago)
#45
farewqq
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number 45
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(11 months ago)
#46
HLight
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sound like good news to mym
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I'm a burger!
no re
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(11 months ago)
#48
shawnyhawk
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with extra cheese, please!
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(11 months ago)
#49
Contrail
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exciting stuff for the future and present.
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