XLBets entry on the Gaming-market has been a story of success until now. Growing numbers of signups and bets have shown the company that eSport has matured enough to support real-money betting.

One thing, that has surprised them though, is the amount of time people put into finding the good bets, as they are trying to "beat the bookie". At the recently finished ESWC Masters, XLBet forgot to reconsider the odds on Moon winning the event, just after he had beat an impressive field of players at Blizzard World Wide Invitational - a decision that was costly for the company.

- We ended up paying out over 200% on the "Winner"-odds in the WarCraft III tournament at ESWC Masters, so there is sure to be a lot of happy customers on XLBet right now, says Jacob Nielsen, head of communications in XLBet.

- We came out with lots of odds on the ESWC Masters-tournament, and we feel that we delivered a good portfolio for our customers; for example with our odds on first herokill in WC3-matches, which was very popular. All in all, I would say that the Masters-tournament was very successful and really showed us that there is a market for betting in eSport.

XLBet has already added odds for upcoming games like  Lyn vs.  Sky in the NiceGameTV-league, including a very interesting "first hero-kill"-bet.

You can find that, and other bets over at www.XLBet.com.